How far will you go to ‘fit in’? Lick & Win is a response to the above newspaper article. Where one sells organs to fulfill its needs in China, it is out of the question to do so in the Netherlands. Lick & Win is the western, easy accessible visualization of the comparable dilemma experienced by the Chinese youth. Are people willing to suffer for hours in a public space to get a hold of the newest iPhone?
Lick & Win searches for the stretch between desire and personal boundaries. Is the desire so big that one will embarrass himself in public space? Are you stepping out of your comfort-zone to fulfill your desire?