‘May I ask you a question?’ bridges the gap between the society and the designer concerning ethical issues towards innovations. A clear view arises by exposing the user of the installation to modern-day ethical dilemmas, criticising the freedom of movement and responsibility of the designer as well as the user.
By asking questions about for example self-driving cars, alcohol-free beer and the use of artificial intelligence in healthcare, awareness about the ethics of innovations by the user arises. It is often not possible to answer ethical questions in black and white. I however force the user, by means of a physical action, to answer the question and to choose between ‘black’ or ‘white’. A collaboration will be caused between our emotions or feelings (the Limbic system) and human rationality (driven by the Neocortex).
The accordance between users themselves and the designer is displayed by the sum of all given answers.