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Welcome!
I am Wiebe Audenaerd

founder of WAUD (a design consultancy firm) and a graduate of the University of Technology Eindhoven.
Take a look at my educational work. I would love to hear from you!

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Below you find some examples of my previous educational work.

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Wiebe Audenaerd (1995)

I believe a designer is the translator of human needs, human desire and things that scientists can accomplish. We, the society, have to face a lot of drastic changes in the upcoming years. Even though that always sounds a bit harsh, it will bring humanity to a whole different level. There will be changes that not all of us will accept at first sight. In my opinion, that’s where the future designer has to take his or hers responsibility.

Driven by incomprehension and dissatisfaction I find it interesting to unite various specific specialisms. With all the experts together, the change of missing a detail in doing research, designing, testing and finalizing of an idea will be nil. Being a translator of human needs, human desire and the increasing amount of possibilities created by scientists you have to question all stakeholders and sometimes even reject an innovation.
Next to a translator, I believe a designer is a public watchdog that always sets the evolvement of the society at the very top.

Use the buttons below to explore my personal Vision and Identity.

Vision Identity

  • 2021

     

    Master Industrial Design
    TU/e

    Within the Master Industrial Design at the University of Technology Eindhoven, I developed myself into a professional design leader and design entrepreneur with the support of the track Design, Leadership and Entrepreneurship. Throughout my study I focussed on using design to spark debate on the future of Mobility and IoT.

    Final Master Project: SCHØPKE

  • 2019

     

    Finalist
    Design Challenge Renault

    At the end of the summer of 2019, I became a finalist of the Renault Design Challenge: Design the car of the future. Click here to watch the episode in which I explain my future car and the final episode.

  • 2019

     

    Pre Master
    TU/e

    In order to be qualified for the Master Industrial Design, I conducted the Pre-Master at the University of Technology Eindhoven. Within this half year program, I developed competencies in the following expertise areas: Technology & Realisation, User & Society, Business & Entrepreneurship and Math, Data and Computing.

  • 2018

     

    Jongens van de Photobooth

    As full-time Product & Process developer I challenged the current portfolio of Jongens van de Photobooth with a focus on new available technologies (e.g. payments systems). In addition, I created and managed internal processes to maximize the result and satisfied employees and clients. Currently working part-time in order to combine it propperly with my Master at TU/e.

  • 2018

     

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  • 2017

     

    Work Experience
    HEINEKEN Netherlands

    During the seven months I was working at HEINEKEN, I supported (national) account managers in order to maximize sales and marketing strategies of Heineken with a focus on 0,0% alcohol products. At the end, I was co-responsible for the launch of a new product called Heineken BLADE.

  • 2016

     

    Board Member
    C.S. Veritas

    Within my full time year as a member of the board of C.S. Veritas, I was responsible for the exploitation of all product (bars and restaurant). In addition I was responsible for planning a large renovation of the most occupied room. Together with seven other students, my board was responsible for the whole association of 1700 members and the accompanying company.

  • 2015

     

    Intership
    Studio Zoro Feigl

    In the third year of my bachelor at HKU, I did an internship of a half year at Studio Zoro Feigl. Within this half year, I was able to develop myself in all aspects of running a design/art studio. Above all, my expertise in aesthetics was developed the most.

  • 2015

     

    Chairman Student Department
    Caravane D’Utrecht

    In the summer of 2015, the start of Le Tour de France took place in Utrecht. Surrounding the main event, the race, numerous events were organised. Caravane D’Utrecht was a ceremony tour through the city of Utrecht in which each level of society was visible. Together with my team, I was responsible for everything in relation to student.

  • 2014

     

    WAUD
    Creative Solutions

    In 2014 I founded WAUD Creative Solutions. WAUD is a design consultancy firm with a focus on smart products within (mostly) horeca/festival context. Jongens van de Photobooth and Neef Steef are one of the biggest clients.

  • 2013

     

    Bachelor
    HKU

    After high school I enrolled myself at the University of Arts Utrecht with specialisation Product Design. In 2018 I graduated with my work May I ask you a question?. During this bachelor, I explored many different ways of designing products and installations. In addition, I gained an understanding in different design methods.

Do you like my work? Want to get in touch?
Use the form below!

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Or contact me directly at info@waud.nl or +31 6 51 46 38 74

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