Throughout my Masters, I developed into a critical, visionary designer with an aim to create (social and economic) impact on society and the market. Before the Master I became an educated artist at my Bachelor and gained work experiences in consultancy, marketing and sales. At first, I approached design and business as two separate entities, but that changed during the master. The Pre-Master taught me how to conduct research on a university level and got me acquainted with the business aspect of design. During the first year of the master, I explored this aspect even more by following business courses and entering the track DLE.
During the Master’s, I got a grip on my design research and learned how to make informed decisions based on insights and findings. I learned how to research with different perspectives and how to gather and analyse insights that I found in literature and throughout society. The M1.1 semester brought me focus as I was truly intrigued by the integration of connectivity within mobility. My Bachelors work coincidentally resulted often in objects that enabled reflection. The M1.2 semester was a game changer for me as I gained an understanding in how to design for reflection on purpose.
During the M2.1 semester I learned how to connect the business aspects of design with the reflective nature of my work. It also changed my vision on design as I learned to design for relationships between humans and (connected) objects. Understanding the impact this relationship can have on business structures enabled me to holistically approach my FMP. My FMP creates a synergy between the artist and business-minded person in me, strengthened by all the knowledge and skills I gained through electives, projects, extracurricular activities and work experiences.