I was born in the south of the Netherlands next to the Belgium border. After I graduated high school, I went to Hogeschool voor de Kunsten Utrecht (HKU) -which is an art academy- where I specialized myself in Product Design. During that four years I contributed one year as a member of the board of student association C.S. Veritas. That particular year gave me insights of running a company on a large scale. Thereafter I did an internship at HEINEKEN Nederland where I developed an understanding in sales and marketing.
Right now I am a full time second year master student in Industrial Design at Eindhoven University of Technology. The choice for this is based on three main arguments. First, being raised in a teachers family, I value the power of education enormously. My bachelor was fun and I learned a lot, but it didn’t challenge me at a high level. Since I am still quite young, I decided to challenge myself and enjoy as much education as possible with a study at University Masters level. Second, during my period at Heineken I met a colleague who was responsible for the deployment of new products. A role that I admired and saw myself doing. This colleague advised me to conduct a design education program at Master level if I wanted to have his job one day. Lastly, the most substantive argument, I noticed during my bachelor’s degree that I am not -how I like to call it, with due respect- “een Bijenkorf designer” that designs “simple” products that people can buy at every corner of the street. I seek for profundity in design and I want to be challenged in more ways than only designing physical artifacts. I realised that for me, design is everywhere around us, and I want to be educated to understand how it works and especially, how to give it my own twist.
On this website, I will define my identity as a person and designer, my vision and the goals I have set to become the designer (and person) I want to be.