Start a project
Services · Four connected capabilities

Four capabilities. One joined-up build.

Start with one capability or connect all four. Product direction, physical design, electronics, software, prototyping and building stay aligned from the first decision to final assembly.

RA solar tapestry built for Centre Pompidou and Dutch Design Week Related work · RA
01 Define the idea

Concept & Direction

We turn a loose idea into a focused direction: what it should do, who it is for, what makes it distinct and whether it can be built.

Core decisions
  • Design consultancy
  • Concept development
  • Feasibility & product direction
Result

A clear concept and practical direction that can be briefed, tested and built.

Muscle Scraper product and packaging developed by WAUD Related work · Muscle Scraper
02 Shape the object

Product Design

The object is developed as one system. Form and ergonomics have to work with mechanics, materials, manufacturing and real use.

Design work
  • Industrial design & ergonomics
  • Mechanics & materials
  • Product development & DFM
Result

A resolved design with the files and decisions needed for prototype or production.

Reaction Timer game with LED matrices and illuminated cabinet Related work · Reaction Timer
03 Make it respond

Interaction & Electronics

We make physical work respond. Sensors, embedded systems, light, sound and movement become clear behaviour for smart products, installations and technological art.

System work
  • Interaction, sensors & movement
  • Creative electronics & PCB
  • Embedded software, light & sound
Result

A working electronic system that can be tested, serviced and repeated.

Heineken Formula 1 podium activation fabricated by WAUD Related work · F1 Podium Activation
04 Build and prove it

Prototyping & Fabrication

We test the difficult parts early, then turn proof of concept into a functional prototype, finished object, installed work or production-ready build.

Build work
  • Proof of concept & testing
  • Functional prototypes & fabrication
  • Installation & production support
Result

A physical build ready for its audience, venue, handover or first production run.

Where the four connect. See how concept, design, electronics and fabrication meet in the finished work.

See all work

Not sure where to start? Send the rough version.

A sketch, reference or half-formed idea is enough. We will identify the right starting stage.

Start a project