Co-creation sessions with FAMA VOLAT and Tesa for a new retail display in builders' merchants. Multiple 3D-rendered concepts explored structure, graphic hierarchy, shelf logic and shopper flow. Tesa selected a preferred model, ready for pilot and national roll-out.
Challenge. Develop a new display for builders' merchants that presents tesa painter's tape clearly within the practical constraints of a retail aisle.
Approach. WAUD joined co-creation sessions with FAMA VOLAT and tesa, then explored structure, graphic hierarchy, shelf logic and shopper flow through multiple 3D-rendered concepts.
Development. Alternative display models made the material, construction and product presentation choices comparable before physical production.
Outcome. tesa selected a preferred model that was ready for a pilot and subsequent national roll-out.
